Ad blocker cookies don’t block pop-ups, but they do with browser extensions

I flew to England last year, and boy was I tired of my arms! Tired of clicking through cookie pop-ups on every website I’ve visited, ie.

Surely you know what I’m talking about: banners or pop-ups When you visit a website you’ve never been to before, it often appears, without a quote. They should tell you that a website is tracking you using small pieces of code called cookies and provide you with a way to decline those cookies, as required by law in some places (for example, England) Is. The pop-up usually tells you that the page you’re visiting uses cookies to give you a better experience, but you can – and then at this point you’ve probably stopped reading the fine print and Just press the big bright button that says “Accept” because you don’t have time for that. Now you’ve done exactly what the website wants you to do: agree to be tracked.

Jennifer King, Privacy and Data Policy Fellow at the Stanford University Institute for Humanity, “You’re forced to spend extra time hooking up to this thing to try and find the setting you want more easily. be available.” focused artificial intelligence, told Recode. “They’re annoying.”

If you’re sick of this kind of work to preserve your privacy, I have some good news for you: There are ways to refuse cookies and prevent those pop-ups from appearing at all. A new announcement called Never-Consent was announced today. It comes to us from Ghostery, which specializes in privacy-focused web tools. If it does as Ghostery promises, it will make securing your privacy as easy and fast as clicking “Accept” on those pop-ups. The cost will be the “personal” experience that marketers say their cookies provide.

While some cookies are necessary for the website to function and do, in fact, to improve your experience, many of them are there to track you on the Internet and collect data about you, usually by those companies. The website you didn’t know is in the first place. The European Union’s General Data Protection Regulation (GDPR) was supposed to let users know they were being tracked and give them a way to opt out of that tracking.

GDPR is well meaning in principle. But in practice, many companies have broken the rules to give us these banners with deceiving words that no one understands and everyone hates. If you’re looking for examples of dark patternOr are designed to manipulate people into doing or choosing certain things, you can usually find them in the cookie consent pop-up nearest you.

Harry Brignoll, who coined the term “dark pattern,” said, “They make it really easy to click that button that says ‘Yes, I accept all forms of tracking,’ and they make it very hard to say no. ” Tracks them on your website, “For example, they’ll probably have menus on different pages to click on and a maze of dozens of things. None of this stuff really needs to exist — its sole purpose is to trick you or make you give up. You just have to click on the big shiny accept button.”

You may have noticed that many US-based websites have them as well. You might have also noticed that many of them have added banners over the years. probably because California Consumer Privacy Act (CCPA), which took effect in early 2020. The CCPA says that websites should at least let users know that they are being tracked. Unlike GDPR, it does not require sites to give users the option to decline cookies, unless users are under the age of 16. Rather than trying to figure out the relevant details – which visitors are teens and which are adults, which users are Europe-based and which are not, and which users are in California and which are not – several sites Just gone are the opt-in consent banners to cover your bases. And then most of them make rejecting cookies the path of most resistance.

This is where Never-Consent comes in. It blocks pop-ups and rejects cookies automatically. Never-consent will be added to Ghostery’s browser extension in the coming weeks. All you have to do is install the extension and it will do the work for you, the company says.

Krzysztof Modras, director of engineering and product at Ghostery, said the company originally looked at about 100 existing cookie consent frameworks and figured out a way to automatically deny and block them. Structure of the Interactive Advertising Bureau EuropeFor example, on about 80 percent of European websites, but also recently was found to be in violation of the GDPR. (Oops!) This means that there may be some sites that are not using the third-party cookie consent mechanisms known for Ghostery. But users can report those sites to Ghostery, and those frameworks will be added.

there one some other extensions You could try something similar to never-consent. If you don’t want to bother finding and installing browser extensions — and as Brignal points out, browser extensions and the companies that make them can track you too, so be careful who you trust — you can always use browser Which by default blocks tracking cookies. At this point, almost all of them do except chromeWhich is by far the most popular and made by a company vested interest in tracking you On the Internet, which is certainly a coincidence.

there also global privacy controls, which automatically tells websites not to sell or share user data. But GPC isn’t available on all browsers (Chrome and Safari, in particular), and websites are only forced Respecting it for California users, as per CCPA. United Kingdom is working on methods To get rid of cookie pop-ups and also replace them with browser-based tools. Ghostery’s extension blocked third-party cookies before Never-Consent. But now you’ll be able to actively tell websites you don’t want to be tracked, as well as passively block their cookies.

“I think the bigger picture is that it’s important to have a tool that not only blocks these things but also actively sends back to publishers without consent,” said Ghostery CEO Jean-Paul Schmetz.

How much does it really matter for websites that deploy pop-ups designed to confuse and annoy you with presentation? I’m not so sure. Especially if, like me, you live in a place that doesn’t have privacy laws, companies need to respect your preferences. But at least, it will give you a sense to advocate for yourself.

Just don’t think that your days of annoying pop-ups or being tracked are over forever. Companies are using them more and more to encourage you to sign up for newsletters and marketing emails. he is their way Still collecting data about you that cookies are on their way. As we’ve seen from the proliferation of cookie pop-ups, companies are always on the lookout for — and will likely find a new way to track you — as their current method takes off.

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