Elaine, who was thought to be the most streamed South African musician a year ago, appears to have lost some of that popularity.
Following the appearance of a video of her and Focalistic on social media over the weekend, the R&B star became popular.
The two were seen dancing to the song they co-wrote for Amapiano, which is thought to be the debut track for You’re The One hitmaker.
She has been admonished to avoid Amapiano.
“This is the thing about singing to a label that no one tells you. Elaine did not make this choice. The record company undoubtedly reasoned, “You need a hit. You’re from Africa. It has an African sound. You actually believe, for instance, that Doja Cat wants to create disco? The tweep wrote, “Come on.
Nah America did, but social media did, you guys cant adapt to anything different. You want artist to stay the same. Black Coffee was right, South African are not good consumers of music. ELAINE'S BRAND IS FINE. https://t.co/O1at39FDRt