Brad Pitt launches genderless skincare line

written by Amachi Ori, CNN

brad pitt Step into the beauty world by launching a skincare line — and it’s for all genders.
“Le Domaine,” which the actor co-founded with organic wine producers from the Perrin family, seeks to slow the aging process of the skin so that everyone — regardless of gender or skin type — ages well. can do. Company Website,
“I don’t want to run away from aging,” said Pitt the trend in an interview published on Wednesday. “It’s a concept we can’t escape, and I want to see our culture embrace it a little more, talking about it in those words.”

He added that, while the idea of ​​anti-aging is “ridiculous” and “story,” “the real thing is that your skin is being treated in a healthy way.”

Cream and Serum from Le Domaine.

Cream and Serum from Le Domaine. Credit: Le Domaine Skincare

The website states that the products, which range from $80 to $385, contain two special, patented active ingredients GSM10 and ProGR3.

According to the beauty line, GSM10 is made from a combination of Grenache Seeds, Syrah Seeds, and Mark from Skin Beneficial for the Skin Microbiome. It has antioxidant properties, works against the destruction of collagen, and can help balance the skin, Le Domaine says.

The website says that ProGR3 is made from a combination of natural molecules found in plant extracts, vine cuttings, chamomile and green tea, adding that it targets visible signs of skin aging.

“I mean, I’m the kind of person who would change hotel rooms if I could smell the cologne of the last person to be there. It’s too much. It’s too strong. Keep it subtle,” Pitt said. “Let people come to you. Don’t impose it on others. That’s my feeling.”

Focuses on genderless skincare range

The genderless skincare range focuses on “green beauty”. Credit: Le Domaine Skincare

The idea for the skincare range came to Chateau Miraval Winery. vineyard property Currently at the center of a legal battle Between Pitt and his ex-wife Angelina Jolie.

According to the website, the skincare line, which focuses on “green beauty,” includes refillable products, upcycled packaging materials, and formulas of between 96% and 99% of natural origin. It is vegetarian-friendly and does not contain “environmentally controversial” ingredients, the website says.

“Landing here – at Chateau Miraval – opened up a lot of ideas that I normally wouldn’t have considered. And a big part of that is sustainability, this idea of ​​zero waste is something that’s really important to the sector And that’s important to me,” Pitt told Vogue.

It’s been a busy few days for Pitt, who made his debut as a sculptor at a group show in Finland. The Oscar winner, who arrived earlier this year at the film preview for “Bullet Train” Knee-Skimming Linen Brown SkirtThere are nine works on display at the Sarah Hilden Art Museum in Tampere.

Other celebrities who broke out in beauty

Pitt is the latest A-lister to enter the beauty industry.

last November, Harry Styles Launched a vegan and cruelty-free beauty range featuring nail polishes, a dual roller ball lip and eye serum and a facial serum.
former baseball supporter Alex Rodriguez Unveiled “Blur Stick” concealer in eight different colors in 2021 as a “skin care solution developed specifically for men”. It was part of a campaign by the men’s wellness brand Hims.
Meanwhile, the “Queer Eye” star Karamo Brown They launched a skincare range in 2020 for bald and bald men to “empower men who embrace their baldness” and “leave old ideas of masculinity behind”.
And Rihanna Launches Gender-Inclusive Skincare Range”fenty skin“In 2020 – three years after the release of the cosmetic line”fenty beauty“Which includes foundations in 40 different shades.

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