How the iPhone 14 could outpace the high-end camera market

Remember 2008? George W Bush was finishing his last year in office, Beyoncé And Jay Z got married, Britney Spears It made a big comeback after a turbulent public breakdown, and had a banner year in sales for point-and-shoot cameras, selling more than 110 million consumer cameras that year. Fast forward to today, and Bey and Jay-Z are still married (ooh!), Britney is making yet another comeback, and the same companies that make point-and-shoot cameras have seen their sales go down. completely destroyed, According to Nikkei, makers of point-and-shoot cameras sold just three million cameras last year. That’s a 97% drop in sales—97%!—in just a decade.

What happened and how it happened is no mystery. Who and what destroyed the consumer photo business, the answer lies in your pocket: the iPhone. But the point-and-shoot camera industry was only a small piece of the world that was destined to be replaced by the iPhone.

Remember Filofax? Yes, it’s dead now. The physical maps that used to eat your car’s glove box? went away. Dodo way. One hour photo drop-off? All that are left are on life support systems and gasping for air. Fax machines, landline telephones, pay phones—remember them?—all relics of a not-too-distant bygone era that now seem as ancient as switchboard operators and milkmen. MP3 players, Walkmans, CD players, even Apple’s own iPod, are all dead, dead, dead and dead, thanks to the serial killer known as the iPhone.

For some companies and industries, the death was sudden with cyanide (like Blackberry, Nokia and Motorola) and for others, like a slow-killing cancer, it took a little longer. For example, it took five years for the iPhone to debut for most companies that made camcorders to turn off these useless contraptions, and even for some file for bankruptcy, Then there are other industries that were replaced by apps that weren’t made by Apple but still changed the whole business landscape: the Uber and Lyft apps, which nearly killed the taxi industry; DoorDash, Caviar, and ChowNow, which spurred restaurant delivery (and even the restaurants themselves) and Redfin and Zillow, which transformed the housing industry—just to name a few.

In recent years, it’s starting to seem like there weren’t many more industries that smartphones, or the iPhone in particular, could kill or even disrupt. That was, until Apple announced the iPhone 14 Pro last week, and sounded the death knell once again for many companies and even possibly some industries.

Before we get into which business categories are now going to meet their maker thanks to the latest iPhones, let’s just get out of the obvious. The new iPhone 14 doesn’t look new. In fact, it looks so much like the iPhone 13 that you won’t be able to tell them apart in the lineup from a few inches away. It’s clearly a bit of a trend: We all know that the iPhone 13 looked exactly like the iPhone 12, which differed slightly in design from the iPhone 11. Even Steve Jobs’ daughter Eve Jobs, latest mocked iPhone “Design” When he posted a popular meme of an old man wearing a maroon striped shirt holding a gift, he unbuttoned the exact same maroon striped shirt. Next to the meme is the bold statement: “I’m upgrading from iPhone 13 to iPhone 14 following Apple’s announcement today.” But while the exterior may look like a photocopy of its predecessor, the inside has something companies to be extremely concerned about.

For the purposes of this column, the fact that the new iPhone looks a lot like its siblings is really helpful. Because at this point, design, look, feel, color, shape and size don’t matter. it’s what’s inside that counts. Right now it looks like the guts of the new iPhone is about to try to end the camera industry forever. For example, the new sensor in the iPhone Pro 14 can shoot raw images of up to 48 megapixels. It is four times bigger than the previous iPhone. to put it in context, a new Leica Q2, which also has a 48-megapixel sensor, is priced at $5,795. Sony’s A1 camera with similar specs is $6,500, and Nikon, Canon, Fujifilm and other mid-level camera makers sell cameras that are all several thousand dollars, not including lenses, which can cost hundreds. That’s thousands, if not thousands, of dollars. More.

There are many reasons why Apple is behind this market. One possibility is how big it is: According to The Camera and Imaging Products Association, which tracks camera sales, shipped more than 8.3 million cameras to electronics vendors in 2021, with more than 5.4 million lenses. The new iPhone essentially comes with four lenses, one ultrawide and two telephoto features. Given that the iPhone Pro now costs a fully loaded $1,500, it’s hard to justify the price of an iPhone over an Android that comes with equally impressive figures, and some of them, such as google pixel 6a and samsung Galaxy S22 Start at around $300—and while cameras are good at that price point, you’ll probably find yourself buying a phone plus a camera. For Apple, persuading consumers to buy a single product other than the camera and Android means more sales of the iPhone, and more expensive iPhones – especially for customers who typically use the iPhone as a camera. Because they work in an industry that requires better quality cameras. After all, you have to have some pretty amazing features to justify selling the phone for $1,500.

The same is true for the video specs on the latest iPhone. The new iPhone can record in 4K at 24 frames per second, with stunning image stabilization that not only eliminates the need for an expensive gimbal (yes, those $500 contraptions are going to be joining the dodo soon) but a The quality is close to the quality of video cameras used by filmmakers, who shoot on systems costing thousands of dollars. The video quality is pretty amazing for such a small device (especially in the new “action mode,” where you can drive someone up and film and look like you’ve done it using an expensive crane and camera crew. shot by). While it doesn’t seem like the new Jurassic Park Will be filmed using an iPhone, it’s clear that Apple is gunning for that market as well. And for small productions, it may just cut it.

It’s not just Hollywood and the photography industry that should be concerned with the latest announcements by Apple. The company explicitly pointed to the fact that it is still aiming to disrupt the biggest industry of all: health care. The iPhone, the latest iOS software, and the new Apple Watch all have upgrades that pertain to consumers’ health. For example, the new Apple Watch has two new temperature sensors that monitor health (which can detect slight changes in small fluctuations of .1 degrees), crash detection on both devices (which detect whether you are in a big car or not) crash and automatically call 911 if you can’t); There are new exercise features, sleep detection software and hardware features, and even more monitors and sensors. (Apple crashed a bunch of cars with test dummies wearing Apple Watches to create this feature.) In fact, the marketing page for the new Apple Watch is mentioned The word “health” 18 times. A decade ago, the company would have used the word “design” with its marketing jargon.

Going after health care makes sense. it’s not only amazing $10 trillion industry, but it’s also largely broken in that customers don’t have data about themselves and—don’t be Debbie Downer here—but it doesn’t seem like the health insurance industry wants to protect people from getting sick, whereas in silicon. Companies Valley is trying to build a business model for people who survive illness. Apple, long rumored to see health care as the last industry it wants to disrupt, wants to take a different approach. According to a report from last year wall street journal, company The plan is to offer “your primary care medical service with Apple-employed doctors in their own clinics.” You can imagine a scenario in which your Apple Watch and iPhone know you are sick, using all the sensors and software and gizmos on your Apple device, and perhaps a health care provider wherever you are. Sends. according to magazine Reports, Chief Operating Officer of Apple, Jeff Williams, The one who oversees the health team said Apple should disrupt the “363” and “break fix” models of health care in the United States – where people really only see doctors when they are sick. , two days a year, and don’t see them on the other 363 days. In other words, Apple wants you to pay to help you avoid getting sick, rather than pay when you are sick.

Which of course takes us back to 2008. At the time, as the iPhone was turning a corner, Apple was fair price $75 billion. Today, Apple is currently worth $2.43 trillion. Apple alone makes up about 6% of the value of all US stocks today. As such, many investors keep asking the question of how the world’s largest company can keep growing — especially given that the company hasn’t released a new hardware category in several years. Some Wall Street Analysts also warned That growth opportunities for Apple are slim and that the company will face some serious roadblocks over the years. But when you look at the latest announcements from this past week, it seems the industries for which Apple can not only disrupt, but kill, are endless — even if the company makes an iPhone that absolutely does. Looks like what it released a year ago, looks like a year ago, looks like a year ago, and so on.

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