iPhone 14 Pro sales driven by long refresh cycles and carrier deals

With increasing delays in shipping and lack of in-store availability, it is clear that iphone 14 pro Sales are much higher than the base model iphone 14, We already know one reason for this, but analysts suggest that two more factors are at play.

This year’s iPhone launch is unusual for two reasons. First off, only the Pro model gets the latest processor – though that’s probably not a major highlight for many…

More significantly, perhaps the most exciting development for many would have been the iPhone 14 Plus, which for the first time offers the largest screen size to those who don’t need the Pro features. However, at only $100 more for the smaller Pro, or $200 for the Pro Max, it becomes a tough competition.

With that said, for someone upgrading from an iPhone 12 or iPhone 13, the base model iPhone 14 is a relatively minor upgrade.

“with reference to the base” [iPhone 14] Compared to the price points, it’s very tempting to do [iPhone 14 Pro]Dan Ives, managing editor of Equity Research at Wedbush Securities, said.

it echoed What most reviewers have said,

The base model is a pretty consistent subject for iPhone 14 reviews: It’s not enough to justify paying $100 more than the (now) $699 iPhone 13. If you want a new phone this year, spend extra on the iPhone 14 Pro.

Ive says many iPhone owners now only upgrading every three years or more expect to see significant gains, reports cnet,

According to research by Ives, about 240 million of the 1 billion iPhones have been in the hands of their owners for three and a half years or more, and those folks can upgrade.

When they do, they’re less likely to pick up on their baseline iPhone 14. There isn’t much new in the iPhone 13 released last year or the iPhone 12 in 2020.

There is a third factor. While the Pro models are expensive, carriers “subsidize” (aka deferred payments) are back in fashion,

“Carrier discounts and promotions are important,” Ives says. With $800 to $1,000 discounts on new iPhones, carriers are encouraging consumers to opt for the more expensive Pro and Pro Max phones.

Consumers don’t feel the price difference between the $800 iPhone 14 and the $1,000 iPhone 14 Pro [these] promotion.

bloomberg Says the same thing.

“The data points to strong demand for the iPhone 14 Pro and Pro Max, which could have a materially positive impact for both the mix and margins,” Amit Daryani, an analyst at Evercore ISI, said in a report this week. […]

This gives users fewer reasons to upgrade to the original iPhone 14, but plenty of incentive to pay a little more for the Pro. A flurry of carrier promotions and trade-in offers can also prompt consumers to buy a great model.

Some believe that Apple has been surprised by the level of demand for the expensive models.

The dominance of the iPhone 14 Pro and Pro Max may have caught Apple by surprise as well, as pre-orders for the higher-end phones now list delivery windows mid and late October. While reports indicate that Apple ordered 90 million iPhone 14 series phones for the holiday quarter, which is equivalent to how many iPhone 13 series phones for the same period last year, for the Pro and Pro Max models A spike in pre-orders could mean Apple will have to increase its orders for the holidays.

Strong is reflected in iPhone 14 Pro sales Some people are viewing their shipping date slips – In the worst cases, for several weeks. Apple is generally conservative with delivery dates, so we’re used to seeing Apple pushing the dates, not setting them back.

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