US electric lawn mower market to reach $2 billion

CHICAGO, September 14, 2022 (Globe Newswire) — According to the latest research report from Arizton, US Electric Lawn Mowers Market To grow at a CAGR of 8.6% during 2022-2027. The market is highly competitive with the presence of several global and local players. Several global players, such as Husqvarna, Robert Bosch, Stiga, dominate the market. Many vendors are investing considerable resources in R&D initiatives to continually upgrade their offerings and introduce new solutions.

The market for electric lawn mowers in the United States is characterized by the presence of some regional vendors as well as the diversification of international vendors. However, as foreign players expand their market share, it will become more difficult for regional vendors to compete with them, especially in terms of technology and customer base. Product/service expansion, technological advancements, and increase in M&A are expected to further enhance industry competitiveness. Arizton believes that international players will grow inorganically in the future by acquiring regional or local players.

Market leaders are currently pushing for the adoption of energy-efficient items due to the increase in the trend of using low carbon energy sources. This may be due to increasing environmental issues, such as global warming combined with gasoline or exhaust emissions. Producers prioritize identifying various demands while setting certain targets for achieving profitability and effective utilization of capital resources. The current situation prompts sellers to adapt and improve their unique value proposition to achieve a strong market presence.

Yous, Electric Lawn Mowers Market Report Scope

report properties description
Market Size (2027) $1.64 billion
Market Size (2021) $1 billion
Market Size (Unit Shipment) 3,196.32 thousand units (2027)
CAGR (2022-2027) 8.6%
base year 2021
forecast year 2022-2027
market segments Product Type, Power Source, End User, Drive Type, Start Type, Blade Type, Distribution Channel, Region
geographic analysis We
area covered South, West, Mid West, North East

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Ariensko was established in 1933 and is headquartered in Brillion, Wisconsin, USA. Its primary business segments include lawn and snow equipment. It offers its products for consumer applications through brands such as Arianes Lawn and Arianes Snow-throw, and it offers products for commercial applications through brands such as Gravelly, Countax, and Westwood.

  • ARIENS – This brand offers both lawn and garden and snow removal equipment. Arians Snow-Throw is the world’s leading seller of two-stage snow throwers. Its products are available at retail stores, such as Home Depot, True Value, Lowes, regional farm retailers, and other online retailers in North America and Europe.
  • Gravelly – The company sells zero-turn lawn mowers, stand-on mowers, walk-behind mowers and electric lawn mowers under the Gravelly brand name.
  • COUNTAX – This brand caters to large lawn, paddock, orchard and slope garden tractors in the UK. The company offers Garden Tractor for Mulching, Cutter Deck for Cutting, Rough Cutting and High Grass Mulching. It also sells garden tractor accessories. These products are sold through an independent power tool dealer in the UK.
  • Westwood – This brand offers garden tractors for commercial equipment for the areas of landscape management and sports field in the UK.

Deere & Company

Deere & Company Manufactures mowers at its factory locations in Wisconsin and North Carolina in the US and Gummersbach in Germany. It hosts Green Fever sales events and offers the Greenfleet Loyalty Rewards program to add value by offering ongoing promotions and discounts. It also offers flexible leasing programs under NEVERSTOP. The company conducts its business through three segments- Agriculture & Turf, Construction & Forestry, and Financial Services.

Honda Motor Company

Honda Motor Company The US claims to manufacture approximately 500,000 lawnmowers annually in Australia, France, Italy and China and distributes them in North America, Europe, China and Australia, among other countries. The company is focused on developing eco-friendly and safe mower for the commercial segment. It is developing a safety mechanism, BBC*2, which prevents the blade from spinning immediately after the clutch is released. It also works on the VMS*3 mechanism, which enables uncontrolled control of the processing method of the grass cutting.

Husqvarna Group

It is one of the leading garden tool brands in the world, especially in the US. It actively searches for new product ideas and has strong R&D capabilities to design and sell innovative products. The company has an extensive portfolio of well recognized labels with a strong presence in the Western European market.

Robert Bosch

Robert Bosch It was founded in 1886 and is headquartered in Gerlingen, Ludwigsburg, Germany. The company provides technology and services worldwide. It supplies automotive components and spare parts for commercial vehicles. The company had over 401,300 associates as of December 31, 2021. It spends 7%-10% of its total revenue on R&D activities every year. It has over 440 subsidiaries in more than 60 countries around the world. The company recorded revenue of $89.10 billion in 2021.

Stanley Black & Decker,

In 2021, the company generated revenue of approximately $15.6 billion. In 2019, the company had a worldwide employee base of approximately 59,000 people. In 2019, the company acquired a 20% stake in MTD Products. In December 2021, Stanley Black & Decker Acquired an 80% ownership stake of MTD Holding Inc. for a value of over $1.6 billion.

Stiga Group
Stiga Group There are manufacturing plants located in four locations – Castellfranco Veneto and Campigo in Italy, Poprad in Slovakia and Guangzhou in China. Alpina is a leading innovative Italian brand that offers the AR Series Robotic Lawn Mower.

In 2020, the company sold over one million gardening machines in 70 countries around the world with a sales value of over $450 million.

Toro Company

Travel Provides products for end users such as professional contractors, golf courses, agricultural producers, groundkeepers, rental companies, and educational and financial institutions. It provides products for the outdoor environment, including snow and ground equipment, turf, outdoor lighting solutions and irrigation. The company offers its products to professional contractors, golf courses, agricultural producers, governments, rental companies, educational institutions and residential customers.

The organization will expand its presence in countries such as Taiwan, Japan, South Korea and Germany, and in other distribution offices around the world. Toro expects to benefit from the growth of the commercial real estate market as many businesses plow their repair equipment. The growing technological innovations are expected to create opportunities for the company during the forecast period.

market view

  • Increasing government initiatives to develop smart cities to promote sustainability and achieve operational efficiency is driving consumer adoption of smart products and hence the demand for robotic lawn mowers in the market.
  • In the US alone, about 17 million gallons of fuel are dumped on the farm each year when refueling lawns and gardens. As a result, governments across the country are emphasizing on reducing greenhouse gas (GHG) emissions, boosting the adoption of electrical appliances in the market.
  • The Consumer Product Safety Commission (CPSC) sets various standards related to performance requirements, labeling and other aspects of walk-behind lawn mowers to ensure consumer safety. Therefore, electric walk-behind lawn mowers must meet federal standards and regulations before they can be made available on the market.
  • Electric corded lawn mowers are the major revenue-generating segment in the market, however battery powered mowers are expected to witness the fastest growth at a CAGR of 9.32% during the forecast period, as it offers convenience in terms of convenience.
  • The golf course and other sports sector is expected to grow at the highest CAGR of 9.38% during the forecast period. The increase is attributed to increased investment by vendors to improve battery life, making the device ideal for a larger area.

recent developments

  • In October 2021, Hustler Turf Equipment, the manufacturer of zero-turn mowers, announced the launch of ZEVO, an electric zero-turn mower with a run time of approximately 1.5 hours. The mower has two speeds, i.e. 5 mph and 7 mph, and is intended for single-yard use.
  • In November 2021, Dixie Chopper launched the Raven, an electric zero-turn mower for commercial users. It also unveiled two new SS models for 2022.
  • In May 2022, Mean Green launched NEMESI, a professional zero-turn electric mower. The mower is suitable for both professional and residential users and can mow an area of ​​up to five acres on a single charge. The mower is ideal for heavy duty use and comes with high-performance features, such as an interactive touch screen display to control drive and blade speed, battery capacity visibility, and more.

major seller

  • Ariensko
  • Deere & Company
  • Honda Motor Company
  • Husqvarna Group
  • Robert Bosch
  • Stanley Black & Decker
  • Stiga Group
  • Toro Company

other major vendors

  • Alfred Karcher SE & Co KG
  • as-motor
  • briggs and stratton
  • chervon group
  • Einhale Germany AG
  • mother group
  • Future GenRobots
  • generic power systems
  • Greenworks Tools
  • gray technology
  • Hangzhou Favor Robot Technology
  • i robot
  • See
  • mummybot
  • Play
  • Mayville’s Metalcraft
  • milagro humantec
  • positechgroup
  • Snow Joe
  • Techtronic Industries
  • Textron Inc.
  • Time
  • Yangzhou Weibang Garden
  • Zuccetti Centro Systemi Spa

market segmentation


  • walk-behind mowers
  • ride-on mowers
    • standard ride-on
    • zero turn
    • lawn tractor
    • garden tractor
  • robotic lawn mower

source of power

  • battery powered
  • electric corded

end user

  • residential users
  • Professional Landscaping Services
  • Gold Course and other sports arenas
  • government and others

drive type

start type

  • push start
  • key start
  • start recoil

Blade Type

  • standard blade
  • mulching blade
  • lifting blade
  • cylinder blade


  • offline
    • specialty stores
    • mass market players
    • dealers and distributors
  • online


  • south
  • west
  • middle West
  • Northeast

Explore Us garden tool market Profile to know more about the industry.

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